A personalized advertising disconnect
Feb. 3rd, 2014 08:26 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
gerisullivanYes, I've recently used Google to search "Toyota Matrix." But that's no reason for the BBC homepage and numerous other sites to throw up Toyota Matrix ads at every opportunity. Especially ads telling me "Great deals available at your local Toyota dealer."
Toyota discontinued the Matrix here in the US with this model year. My local Toyota dealers don't have any in stock, not even any 2013 models. Great deals may well be available, but not on the car being advertised. All the ad is telling me is that its hopelessly out of date.
Canadians can still buy them, though I expect they have better options at this point. Much as I adore my Cardis, another Matrix wasn't on my list even when they were still selling them in the US. Toyota changed the model a bit a few years back and the fuel efficiency fell a few MPG in the process. There's no way I'd buy the same model with lower MPG a dozen years after buying the first one.
Toyota discontinued the Matrix here in the US with this model year. My local Toyota dealers don't have any in stock, not even any 2013 models. Great deals may well be available, but not on the car being advertised. All the ad is telling me is that its hopelessly out of date.
Canadians can still buy them, though I expect they have better options at this point. Much as I adore my Cardis, another Matrix wasn't on my list even when they were still selling them in the US. Toyota changed the model a bit a few years back and the fuel efficiency fell a few MPG in the process. There's no way I'd buy the same model with lower MPG a dozen years after buying the first one.
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no subject
Date: 2014-02-03 07:37 pm (UTC)http://www.fueleconomy.gov/feg/ratings2008.shtml
Ditto the advice on buying used. The 1999 Mercury Tracer I picked up for $2K three years ago has gone for 100K miles so far (knock on sheet metal) and is still going. It's getting harder to find used cars though as people have been putting off buying new due to the bad economy. I'm thinking of buying my next used car in Florida as the cars there aren't driven far or driven hard by their elderly drivers, and I can get in a visit with my parents too.