When marketing partnerships work...

[gerisullivan]

...they're brilliant. Utterly brilliant.

smofbabe wins the biggest ever tip o'the link hat for pointing out Air New Zealand's new safety video, aka the Best Airline Safety Video Ever. Made with a little help from Peter Jackson and WETA....

Comments

[threeringedmoon.livejournal.com]

I especially liked the 20 sided die....

[aisb23.livejournal.com]

I absolutely loved this and have been busy spreading the joy. :)

[apostle-of-eris.livejournal.com]

I guess if you're really good enough, you can deliberately go viral.

[memphismaniac.livejournal.com]

Any bets on the chances this will make the Hugo ballot for Best Dramatic Presentation, Short Form?

[randy-smith2.livejournal.com]

Awww. It's only been a couple of months since I last flew Air New Zealand and they hadn't started using this safety film, yet. Not fair! Having seen it, it just confirms my belief that Air New Zealand is the World's Greatest Airline.