Advertising at its best

[gerisullivan]

Hats off and more to T-Mobile for turning Saatchi and Saatchi loose on Angry Birds Live:

I like the behind the scenes look as much as the ad itself:

With a tip o'the links hat to smofbabe!

Comments

[holyoutlaw.livejournal.com]

This might rank up there with the commercial where Sony poured thousands of superballs down a San Francisco street.

[gerisullivan.livejournal.com]

Yep. The Bravia commercial wins on logistics and sheer beauty. Angry Birds Live wins on interactivity/participation. Both are creative triumphs. Angry Birds Live offers the more direct link to the product being advertised.

In short, the superballs were something I wish I'd seen live; Angry Birds Live is something I wish I'd played live, or at least been present at the party.