Jan. 9th, 2009

gerisullivan: (Default)
In the early 1990s, there was a single year in which a third of the typesetting shops in Minneapolis went out of business. It marked one of the many sea changes that has affected the industry pretty much since it began, and will no doubt continue long into the future. Then, it was a tipping of the balance point as more and more designers and companies embraced desktop publishing, reducing their need to send material out to a shop to be typeset.

Since then, the DTP service bureau has gone the way of the dinosaur. Service bureaus were a viable niche business for a handful of years, then became unnecessary as more and more printers began accepting electronic files directly from designers. It's so much easier to simply package and upload the files than it was to hand them off to a service bureau to have RC paper output one then had to proof and either mount on boards (with tissue overlays, film positives, or both to indicate color breaks and other production notes. Or, later, film negatives that still needed proofing and delivery to the printer.

I wonder if at the end of 2009, this year will stand out as the one where journalism in general and the newspaper industry in specific experienced its own sea change. The move online has been going on for years, but there have always been print versions of newspapers at the core. This may be the year that all changes.

Michael Hirschorn's column "End Times" in the current issue of The Atlantic is one of the signal flags. At least, that's how I'm reading his speculations about the possible outcomes of the current financial problems at the New York Times.

Or, I could easily be over-reacting, seeing Hirschorn's column just a day after reading about troubled newspapers in Chicago. Then I remember [livejournal.com profile] carnyjack's comments about tiny advertising sections during the run-up to Christmas. "What happened to the newspaper?" he wondered. It was a fraction the size he expected it to be. I remember [livejournal.com profile] benyalow's conversation with [livejournal.com profile] claireeddy, explaining his own move to reading all newspapers online and how he makes that work with the Wall Street Journal's subscription model.

Our troubled economic times seem likely to accelerate sea changes that were already clearly coming. I'm concerned about the massive upheaval and displacement that usually accompanies most such changes, since that in turn seems likely to exacerbate the troubled economy. And that leaves me wondering about how to turn the spiral around so it expands out, opening new paths and opportunities for people to pursue their dreams, passions, and talents in ways that also bring them economic stability and growth.

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gerisullivan

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